The Guerrilla Girls and Dyke Action Machine use Graphic media to insinuate themselves into public space. The term “culture jamming was coined by Kalle Lasn in the book Culture Jam. Lassn , the founder of the anti-consumerist magazine Adbusters, is on a mission to intervene in the media spectacle and work against our habits of blind consumerism.
Dyke Action and the Guerrilla Girls are actually more militant than traditional culture jammers.

Dyke Action, along with groups such as Gran Fury, Fierce Pussy, Lesbian Avengers, and ACT UP confront serious lesbian and gay issues.

The Guerrilla Girls have become renown not only for posters and slogans, but for lectures, public appearances, and books protesting women’s representation as both artists and as subjects. Their work touches on global issues and is concerned with the oppression of women worldwide.